This is a Sponsored Post written by me on behalf of Nielsen Research. All opinions are 100% mine.
Of course, everyone knows about Nielsen Research, by now. For those who don’t know, Nielsen Research has been around for decades, measuring and reporting on what people watch and buy. Now Nielsen is available for your Nokia smartphone… and you’ll get paid to install it!
Get A $100 Nokia Gift Certificate
Nielsen and Nokia have partnered to build a panel of Smart phone enthusiasts that are using a device on the Symbian platform. What this means is that if you have a Nokia smartphone, you can download the Nielsen application and install it and be a part of a panel of people who help to influence the future of Nokia products. Not only do you get to tell Nokia what you want in a smartphone, but every user that installs the application on their Nokia smart phone will earn a Nokia $100 gift certificate after a year. As a business owner, I know the value of feedback and as a consumer, I provide feedback when I can. I know that smart companies will learn from and use that feedback to help make a better product for me. Everyone wins. I only wish every company rewarded me for my input like I’m seeing happen here.
Sadly, because I don’t have a Nokia phone myself, I’m unable to participate, but if you have a Nokia smartphone, you can participate. In fact, I think you should participate because it’s said to be pretty seamless and unobtrusive. Here’s what they say about how it works:
We use an application to measure the normal activity of your phone. Download the application to your smartphone and use it how you normally do -that’s it! The application is undetectable and will not affect your phone’s performance or battery life.
The only thing I would normally be concerned with is privacy, so I took the time to read through the privacy policy and found that while the application sends back data about when you visit web sites, send emails, etc., it does not store any of the stuff I worry about like the contents of emails and texts, picture massages, etc. That concern dissolved, I’d install this on my phone today, if I could.
I’d love to hear from my readers with Nokia smartphones. Will you be participating in this panel?
Yesterday, I received an invitation in the mail to check out another Nokia virtual event, but there weren’t any clues as to what they had in store. I might have correctly guessed I’d get a better look at their C6 smart phone, but I didn’t have to wait long at all to find out.
The media event was scattered with videos like the one above, showing off their new phones and some of the many features offered. Attractive hardware from Nokia is no surprise, but I didn’t expect to be wowed by the C6 as much as I am.
The Nokia C6
The Nokia C6, which is scheduled to hit the market any time in the next couple months, will be running Symbian OS, S60 5.0 and will come packed with a 5 MP digital camera, media player, FM stereo, access to the Ovi store and Ovi music, full QWERTY keyboard, support for all the major email and IM providers, and Facebook integration. One of the features I’m excited about is the additional camera for video calls. The C6 will look great in either of the available colors, black or white and is will be competitively priced at 220 Euro. I can’t wait to get my hands on one for a full review. See for yourself in the promo video above.
The Nokia C3
Priced at 90 Euro, the C3 is for the smart phone buyer who wants to engage with social media but perhaps not quite as avidly as the C6 owner. While the C3 offers the ability to update your status and connect via Ovi Mail and Ovi chat accounts, it doesn’t offer the full-on array of connectivity the C6 boasts. Still, with quick access to your friends’ updates and a full keyboard, staying in touch will be easy. The C3 is also expected out in the next couple months.
The Nokia E5
Just like we saw with the Nokia E75, the E5 offers a great QWERTY keyboard that looks just as easy to navigate for touch typing and a simple array of buttons on the smart phone’s face for getting things done quickly. More business than social, the E5 provides the access to the same full list of email providers as the C6 and includes additional support for Microsoft Exchange and IBM Lotus NotesTraveler business emails. The E5 supports all the major chat providers, includes a 5MP digital camera, and displays Facebook updates right in the phone book. It may be business driven, but it looks pretty cool. This guy will set you back 180 Euro but you have until Q3 to save up.
Unless you’ve been under a rock for the last few months, you’ve seen the commercials. “DROID does,” they say. So I asked Verizon for a DROID. I wanted to see how it would stand up to the iPhone. They let me spend a month with the latest would-be iPhone killer.
A Robotic Kind of Pretty
I had seen the DROID in photos and commercials but not really up close. What shocked me was that several times, I saw people referring to blog posts claiming this was an ugly phone. It’s not curvy like the iPhone and it’s not quite as shiny as the LG Chocolate Touch, but it’s definitely better looking than the G1. DROID pulled off just the look you would expect from a personal assistant robot phone. It’s hard, cold metal. It’s not a warm elegant aesthetic. It’s a robotic kind of pretty. While I prefer the soft roundness of the iPhone, I don’t dislike the DROID at all.
One of the notable features of this phone is the built-in keyboard. It’s something that many iPhone owners have complained about the lack of, so it’s welcomed with DROID. In addition to the slider keyboard is a slick little navigation pad. Both the face and the back of the phone are completely flat. There isn’t one button sticking out. There are four buttons on the face of the DROID, Back, Menu, Home, and Search. Under the battery cover is the SIM card, the microSD card and, of course, the battery, another “does feature”. I would rather have the microSD slot more easily accessible, but at least it’s tucked away safely. The sides of the phone include the standard volume buttons, micro USB connection and a dedicated camera start/shutter button. The power button is located at the top, where I like it, but I found it harder to use than other phones. I really had to try to get it to turn on or off. I don’t want a phone that will turn off or on unexpectedly through an accidental brush of the power button, but it shouldn’t be too hard to do, either.
The touch screen was very slick and easy, unlike most touchscreen phones, and it surprisingly seemed brighter than my iPhone’s screen (which I keep at full brightness). The screen and its response to human touch is very important in a phone of this caliber and DROID really impressed here.
A Good Smart Phone Makes You Forget It’s A Phone
Smart phones aren’t for everyone. All the features would probably be more in the way for my mom, for example, because she’d never use them. For everyone else a smart phone is an extension of their online or work life. It allows us to continue to check email, tweet, update facebook and browse the web while on the go. A smart phone is really just a super-portable computer that makes phone calls, so it should feel a little like one. The DROID does a pretty good job of this. With the built-in slider keyboard, software keyboard, GPS, 5 MP camera, WiFi, integrated turn-by-turn (which I loved, by the way), and everything else, it really lives up to the claims in the commercials that it will help you with just about everything.
One of the things I noticed as well was the notifications for new emails, tweets, etc were tucked up out of the way in the status bar at the top. We iPhone owners were happy to finally get push notifications, but they’re still often in the way. When I get a text, it jumps up in front of whatever I’m doing on my iPhone. If I’m sniping an eBay auction, too bad. With DROID, any new text messages, emails, or tweet notifications are placed visibly at the top where I can see them and deal with them on my own terms. Well done, there.
Because the DROID marketing campaign was centered around the idea that it “does” what (presumably) the iPhone doesn’t, I tried to do things on it that I couldn’t with the iPhone. One such example (and the only one that failed me, really) was Adobe Flash elements in web browsing. I hate that I can’t view/use Flash in my iPhone browser and really had my hopes up for DROID, but Flash was not available at the time of my review. At least there’s a planned date for it. I also was a little disappointed to find no “pipe” (|) key on the keyboard. For those of us who work on unix/linux servers, it’s sorely missed. The other 99.9% of you will never even notice it.
The web browsing experience was very smooth. Not only was the scrolling seamless, but it also pops up a sneak peek of the complete page shrunk way down so you can see where you are in the page and if you need to scroll up or down to get to what you’re looking for. I need that on my desktop, too! The browser offers up all the typical options like bookmarking emailing a page, etc. The zooming was not all I’d hoped for. It worked, but just wasn’t as intuitive as on the iPhone’s pinch-zoom. The screen is a good size, and pretty clear, so zoom isn’t that much of a concern, though.
An original concern I had with the Android platform and the phones that run it was the selection of applications. While there’s still room for growth, the Android application marketplace is now full of all kinds of apps for most needs. There’s a few missing gems still, but all the basics are covered, including a few I’ve never seen on the iPhone. I loved the bar code scanner (an early Android app) and one that acts as a metal detector. I’m not sure how it did it, but it could detect metal objects I placed over the phone. I was showing that off to several people. Needless to say, my original fears about the app marketplace are no more. The ones that don’t yet exist soon will and the open platform development opens the door to all kinds of possibilities.
Should I Buy A DROID?
I already have an iPhone (and the contract that comes with it), so I won’t be shelling out the money to move just yet. However, DROID has me thinking about my options. I moved to the iPhone after years with Verizon and definitely noticed a drop in coverage. DROID is on a great network, for sure and is a great buy for anyone looking for a hot smart phone on a reliable network. A friend of mine wanted to buy the review phone I had and eventually ended up buying a DROID in the store to replace his iPhone. Verdict : If I didn’t have a phone right now, I’d probably be in the Verizon store buying a DROID.
