Today, the traffic statistics site that some say doesn’t count for much, Alexa, stepped up its game. The last time they made a significant change, it involved the way the traffic was interpreted and largely affected the numbers of most sites adversely.

This new update gives the whole site a face lift, but also adds more information about the visitors to a site. While the accuracy of the information delivered is still going to be up for debate, it’s nice to see more of it available and the new look is refreshing. It does make me wonder if everyone will be as pleased about the increased amount of data provided to anyone looking. Do you want everyone to know your bounce rate or average pages viewed per user?