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If you’re a fan of offer sites like Groupon, you might already know that Google has it’s own discount offer site, Google Offers. While still in Beta, Google Offers has already shown me a few great offers, so what they’re doing now is great. Google is bringing Offers to your mobile Google Maps application.
Offers For Beginners
For those unaware, here’s a summary of how these offer sites work. A business decides to give a really good deal on their product or service and offers it through the offer site. The site then approves and features some of the better offers and puts these offers in front of people. Enticed by a great deal, consumers buy offers and redeem them with the company. Many of the consumers are first-time customers, willing to take a chance on a new product or service because the cost risk is greatly reduced. The company provides this discount in hopes that they will gain many new loyal customers. This works very well for dining because, as a consumer, you can try many new places without spending a lot.
Why Integrate With Maps?
That’s a silly question, really. Perhaps we should ask why it took so long. It makes a lot of sense to have offers available to you right in your map application while you’re on the go. I use a couple apps that show me where I can eat nearby, but it would be better if I could see what new places I can try at a discount nearby. Honestly, I’ve already been doing this to some degree with FourSquare. When I’m out, I always check for a special anywhere I am already going to be, but I often also look at who has specials near me. I can’t wait to see this with Google Offers.
What About Mobile?
Google is already rolling out the update for their Maps application in Android, but us iPhone users will have to wait for the update. How long? It’s unknown, but it’s no surprise that Google would favor Android users for this update. At least I can convince my wife to let me play with it on her Android phone while I wait.