Sendori is a newly launched service that most of us will never see – and they could make sure we don’t end up seeing web pages defiled by the putrid stench of domain squatters either. That’s the most charitable way to look at this very interesting Sunyvale company. Sendori will auction off redirects from parked domains through their servers and to sponsored advertiser pages.
…
The idea is that “domain portfolio holders,” as they are called in polite company, aren’t effectively able to monetize their domains right now with AdSense or other ads placed on those domains. Sendori believes that conversion rates are much higher when visitors are directed to a page with a single vendor’s recognized brand than it is on a page full of ads. That makes sense to me.
[via TechCrunch]
Related posts:
If you liked this Joe Tech article, subscribe to the RSS feed for daily updates.
