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From their participation with bloggers to their Fiesta YouTube promotions, Ford has long been social media savvy, so it’s not surprising to see the auto giant trying something new on Facebook.
OK, badges aren’t new. Foursquare lead the charge with them long ago. But this is the first major implementation I’ve seen on Facebook. For days, I’ve been seeing ads on the right hand side of Facebook pages, each with a different badge, prompting me to go get my own. I don’t own a Ford, but I decided to see what all the fuss was about anyway.
Why Badges
The image above, found on the Ford Facebook Page gives us a hint about what Ford is up to here. Ford is trying to promote their new Ford Social site in a pretty creative way. One way that things online often become viral is that they speak to your passion. Many Ford owners are passionate about their cars, so why not create a way for them to express it socially, right? A Facebook user sees the ad (or a badge on a friend’s update), creates their own badge, and shares it on their own stream or elsewhere. In the end, Ford directs you to check out their Ford Social site, where you can share stories or ideas and really just interact more with the company on a friendlier level.
When I reviewed the 2010 Ford Fusion Hybrid Ford gave me a couple years back, I didn’t buy one because of the cost at that time, but I really loved a lot of the tech in that car. If I had a Ford Badge, it would have to be the Tech Geek one. Do you have a Ford? What badge would you pick?
I agree with you, Ford is really a nice brand that almost everybody love. If I have Ford, I would choose to have the Geek one too…
Definitely consider that that you stated. Your favorite reason appeared to be at the internet the easiest factor to bear in mind of. I say to you, I certainly get annoyed while other people consider concerns that they just don’t understand about. You controlled to hit the nail upon the highest and also outlined out the whole thing without having side effect , other folks could take a signal. Will likely be again to get more. Thanks
Fully agree with above post.Ford are more tech and social media savvy company.They have strong fan following at Facebook profile,people wants to know about their future technology as they working on natural resources energies.
this is “it” . The new way of engaging audience is socializing with them. Gone are the days of Man size posters of Girls to make an impression.
@UmairP I agree. Ford is leading the way in this area, engaging the user on a more intelligent and social level.
@folded leaflets I think that’s their logic, too. And it sure seems to be working.