There’s a lot of buzz this week surrounding Facebook’s Initial Public Offering, and for good reason. Facebook has become another in a growing list of companies that are making millionaires out of every day people who happened to be there in the beginning. Pay attention because there are more doors opening daily. You just have to know where to look.
I’ve spent years helping start-ups, not only with web design, but with planning and consulting. Over the years, I’ve learned several ways to get in early on start-ups like Facebook and I have ownership in a lot of companies. Below is some of what I’ve put into practice.
Earn Shares Socially
One of the really easy ways to get in on the ground floor is to earn shares in a company by way of social media promotion. My busy schedule and lack of time has kept me from making one of my ideas a reality, but thankfully, someone else has done it instead. The idea was to create a site that brings new start-ups together with social marketers to generate buzz for the start-up in exchange for stake in the company that the social marketers would split. Wahooly is trying to do just that. This week, they opened up in beta to 20,000 users and 4 start-ups, promising to pair them up in the relationship I envisioned. This will be one to watch for sure.
Zurker offers what I wish Facebook or Twitter had in the early years. Basically, they’re doing for themselves what Wahooly offers to do, just without the middle man. Zurker is a start-up social network that aims to compete directly with Facebook for your updates and daily loyalty. In an effort to grow their user base virally, they’re offering vShares for referrals. Unlike actual stock shares or options, vShares are a virtual representation of your right to equity in the company if they ever get big enough. You have to have a little faith here, but the payout may be worth it.
Become An Owner In A Product
When you go offline and walk into a store, have you ever wondered who invented the product you just bought? One of my favorite new companies in recent years is Quirky. It’s a platform for inventors, thinkers, and designers to see their ideas and designs come to life in the form of real-world products. Quirky guides the invention process all the way through to a completed product that they then get on the shelves of big box stores like Target and Bed Bath & Beyond. Right now, those stores and others have products on the shelves that I’m getting checks for about every month. If you are creative, check it out but like other ways to earn, be ready to wait a while for that first notable check.
Other Ways To Earn
If you’re in a position to do it, consider taking shares instead of (or as part of) payment for goods and services. Web developers, printers, artists, and anyone who can help growing (and sometimes broke) start-ups save a few bucks can often walk away with shares that have the potential for millions of dollars down the road.
This is better when you really believe in the company and its future, but can be a good idea even if you don’t. A great example is David Choe, the graffiti artist who could be worth $200 million when Facebooks IPO hits. In 2005, when Facebook was still limited to students and relatively a small player, Choe came in to create art and opted for a small stake in the company rather than payment. Even though he reportedly didn’t think much of the Facebook concept, he’s going to reap substantial rewards from its success.
Many companies will pay (in options, often) for your expertise as well. If you can call yourself an expert in anything, leverage your unique experience and knowledge and offer to consult for a related company in exchange for shares or options. The more you help, the more your shares may be worth in the end and everyone wins.
The Waiting Game
Taking ownership in a product or start-up will not make anyone rich over night. David Choe, mentioned above, was once homeless between his work for Facebook and the great position he’s in today. Employees of Google spent years working hard before becoming IPO millionaires. If you need the money now, do things that will earn you money, but if you opt for shares in a company, be prepared to wait for years before your ship comes in.
Conclusions
Even the busiest of people end up with free time spent chatting or playing games on Facebook. If you had an free hour every day (after work and family, of course), would you give it up for a small chance that it could turn into a large profit one day? If so, try some of the things above and report back in a few years.
Are you doing any of this already or is there anything I missed? I’d love to hear your input in the comments below.
This month, we protested SOPA and PIPA proposed Internet legislation by blacking out web pages, making calls, tweeting, and sending emails. All of this resulted in a huge success for those of us who value a free and open Internet. The news media even embraced our concerns, with Arizona’s Channel 3 TV reporter Jared Dillingham stopping by my office to interview me about it.
It goes without saying that the Internet has become a communication tool that far outweighs lobbying by large organizations. That’s an awesome thing and it’s one of the reasons we need to fight for our online freedoms.
Today, Frugal Dad released an infographic showing just how much happened on January 18, 2012, the day the internet stood still.
Earlier this week, thousands of sites, including JoeTech.com, blocked or hid their content as a symbolic gesture to protest the impending SOPA/PIPA legislation that threatened the integrity of free-flowing information on the Internet. While some sites displayed a pop-up message allowing users to move on to content by clicking a button and Google simply changed their logo to appear censored, sites like Wikipedia and Joe Tech completely blocked all content from users to truly emphasize the impact such legislation could cause. An example is seen below. This post will show you how we did it in just a few very easy steps.
Black Out Your Site Like Wikipedia
This site and Wikipedia both used a pretty harmless method to block our content for the protest. The method we used involved simply covering up the normal content with a layer of HTML that hides it and shows something else in its place. To accomplish this in an elegant way, you will need an image and/or content to display, the HTML shown below, and a small change to your site’s CSS. Here’s how it’s done:
1. Create your image and content. In my case, I made a couple very simple changes to a large version of my logo image to make it more protest-y.
2. Add the overlay code. In your site’s template (or your theme’s footer.php in WordPress), copy the code below and paste it right above the /body tag. Modify it as indicated to include your own image or message.
<div style="position:absolute;left:0px;top:0px;
width:100%;height:100%;
background:url(/images/darken.png);text-align:center;">
<!-- Add your image and message below this line -->
<img src="/images/sopa.png" />
<!-- Add your image and message above this line -->
</div>
3. Stop the scroll. Update your site’s CSS file to stop the original content from being larger than the new overlay content. This may not always be necessary, but will be pretty obvious when it is. Just add the following code anywhere to the bottom of the CSS:
body{overflow:hidden;}
That’s it! Follow the three steps above and you’ll have your protest/maintenance/special message up in no time on every page on the site.
If you haven’t heard about S.O.P.A. yet and why it needs to be stopped, spend five minutes and read on.
What Is S.O.P.A.?
Stop Online Piracy Act (SOPA) and the less known PROTECTIP (PIPA) are proposed legislation that aim to give more control to the U.S. government and copyright holders to thwart piracy online. Sadly, the legislation will instead give our government the power to blacklist sites that allegedly contain any small amount of infringing content, thereby blocking the whole site from users. As an example, if I post a video on YouTube of my cat being funny and it happens to have a pop song playing in the background, YouTube has to remove it quickly or face harsh consequences. And if they’re not fast enough? That’s when Uncle Sam gets to start messing with DNS (the naming system of the Internet), making the site unreachable by normal means to most people in the U.S. If that doesn’t work, private companies (RIAA and MPAA, for example), can get advertising and payment companies like Google and PayPal to shut down the accounts of the allegedly offending site.
In this case, YouTube could vanish to anyone in the U.S. and lose all advertising revenue if I don’t edit some music out of my kitty cat video. Sounds reasonable, right?
And if you want to read the full text, here’s H.R. 3261
Pay attention to 102(c)(2)(A)(i) regarding DNS re-routing and 102(c)(2)(B) regarding search engines.
If all that’s too much to read, check out the SOPA infographic from Mashable or watch a video about the legislation below:
Wikipedia And JoeTech.com Are Going Dark In Protest
At 12:00 AM on January 18th, 2012, the English version of Wikipedia will go dark for 24 hours, and so will JoeTech.com and we’re certainly not alone. Reddit got the SOPA Strike rolling, and Mozilla has been vocal about this for a while. My dedicated server provider, Codero, voiced their own opinion about SOPA/PIPA, urging customers to get educated.
During that 24 hour period I’ll have a blackout page up, but as of 12:00 AM on January 19th, 2012, JoeTech.com will be back to normal.
Even if you don’t have a site, you can make your voice heard. That link will do the work for you to connect you to your senators to voice your opinion about SOPA/PIPA. Politely urge them to consider the freedoms we fight so hard to protect before voting on this horrible legislation.
Share this post on Facebook, Twitter, and Google +. Better yet, share any of the helpful links above.
Stop waiting for bad ideas to become laws.
Update: It looks like our politicians are listening, promising to make changes to the bill to help with our concerns, but we’ll have to wait and see what comes out of it. At this point, the bill may be vastly changed for the better or may just die completely.
