Power To The Online People

“After an earthquake hit the east coast, people in NYC read tweets about the quake 30 seconds before they felt it.” That’s some pretty powerful stuff. It’s the power the internet community wields in communication and it has forever changed how we get information. Even President Obama took to Reddit today to field questions from the average Joe. Check out this infographic about the power of online communication and some of the amazing things it has brought us in the last few years.

Power To The Online People

Created by: Open-site.org

Google I/O 2012 Introduces Glass, Nexus 7 and Nexus Q

Like Apple’s WWDC event, Google I/O is always an event filled with announcements that they hope will keep us on the edge of our seats. While they’ve had some exciting announcements in the past, they’ve really brought their game this year. With announcements about the latest version of Android named Jelly Bean, new features for Google+, and the unveiling of their Nexus 7 tablet and Nexus Q social media player, the grand finale was really Sergey Brin’s special project, Google Glass skydiving in.

Google Glass

The presentation that really stole the show was Google Glass, but it was more for the presentation itself than the device’s current abilities. During a presentation on Google+ features, Google founder, Sergey Brin interrupts, wearing a Google Glass headset. He announces that he’s got a Glass device out on loan that’s being delivered and cuts to a Google+ Hangout with a bunch of skydivers in a plane, each also wearing a Google Glass headset. They skydive in, showing us their viewpoint from Glass’ embedded camera. This carries on to the package being then biked across a rooftop, scaled down the side of the building and then biked up to the stage. It was a new first for one of these events.

The video above shows Google Glass from the wearer’s point of view, using the device to get all kinds of information about things they see, in real time. When I first saw the promo video, I wondered if it was a spoof like the see-through iPhone 5 concept or just another example of Google’s sense of humor, but this thing is real. One thing I noticed during the real demonstration at I/O is that they gave a lot of attention to taking photos and participating in Google+ Hangouts with Glass, but didn’t once demonstrate any of the cooler augmented reality features we saw in the promo video. Google opened up a preview model for purchase to US attendees of the conference who would like to experiment and develop on it, so we’ll hopefully see more features before it’s handed over to the public. No word on when that might be.

Nexus 7 : Small In Size And Price

Tablets worth buying are often also priced around $400 and up. Google’s Nexus 7 tablet breaks the price mold coming in at $199. With that price, they decided to throw in a $25 Google Play marketplace credit to get started with some movies, TV, books, or magazines as well as a free copy of the latest Transformers movie. Not too bad for $200. The Nexus 7 will come with Android Jelly Bean and all the hackable possibilities it offers and it all runs on a quad core processor with a 12 core GPU. It looks incredibly fast and responsive, but it’s also pretty small. Easy to hold in one hand, it’s definitely big enough to not be compared to a phone, but still noticeably smaller than an iPad. Either way, it looks like a lot of fun.

Here’s Google’s introduction to the tablet:

Nexus Q : A Social Glowing Ball

Another product people got pretty excited about this year was the new Nexus Q, which seems a lot like the darker side of Apple’s Air Play. It’s a small, black, spherical computer that you connect up to your TV. The Q connects to Google’s cloud to sync up all your music and movies and your family and friends can even control it when they’re over. Google demonstrated at I/O 2012 how to tell it (via an interface on your phone or Nexus 7) to play your media in the living room or maybe in a bedroom. I assume that you’d need a device in each room for this to work. It looks like something from Star Wars and many have compared it to a bowling ball already on Twitter, but is it worth the $299 price tag? That’s yet to be seen. Below is Google’s promo video for Nexus Q.

Google presented some great hardware today, along with some pretty cool announcements about their software, including Events and new photo stream features for Google+ and Android Jelly Bean and it’s new smart “cards” that learn about the information that you want. It’ll be exciting to see what else they have in store for tomorrow and the year to come.

Keeping Your Reputation Clean On The Internet

Previously, I’ve talked about how to keep your information safe and secure, but that’s not the only thing you need to worry about on the internet, especially if you have a reputation to protect. Between blogs, social media and review sites, you’re bound to find yourself on the bad end of information about you or tied to your name, but there are services out there who will do all the heavy lifting for you. Today, I want to talk specifically about ProfileDefenders.com.

Online Reputation Management Service - Profile Defenders Removes Negative Google Results

What Should I Worry About?

The types of things you’ll have to worry about may depend on weather it’s just your personal reputation or a business, but there is plenty of overlap. For example, negative information may show up about you or your business on Facebook and you could never find out about it. The same goes for Twitter and a handful of other popular networks. The bottom line is that the Internet gives people a voice, which is a good thing but also exponentially increases the likelihood that your reputation may become tarnished without you even knowing anything about it.

In addition to negative information that could turn up, you also should be aware of the order of positive and neutral or unrelated information in search engines. The other week, I sat down with a friend of mine who just launched his business online and he voiced his concern about filed documents for his business that are available online coming up before his own web site. Another common problem is people with the same name as you showing up in the top of the search results. These things can be confusing at best and sometimes cost you a new customer or that ideal job.

As a test, type your first and last name into Google and see how many of the first page of results are about you.

How ProfileDefenders.com Protects And Repairs Your Reputation

Knowing is half the battle. You can’t defend your reputation if you can’t see the problem. You can easily search Google for your name and find the first results, but what about tomorrow. ProfileDefenders.com starts by monitoring social networks and search engines for mentions of your name. If it’s about you and it’s online, you’ll want to know about it before any real damage occurs. With monitoring starting at $8 per month, this seems like an easy choice for any small business. ProfileDefenders.com has developed methods and tools to ensure they find what they’re looking for.

Once they know what they’re up against, the next step is to remove negative items wherever possible. They have a number of technologies they’ve developed to make this happen quickly. This is a critical step to the process as people don’t just form an opinion from content they find through Google. There are many starting points that can lead to the same negative review about you or your business. Having that negative content removed completely is the ideal solution.

Removal of negative content is optimal, but not always possible. Because of this, ProfileDefenders.com will use their established marketing knowledge and tools to create and optimize positive content about you or your business. The goal is to create positive content that sits above any negative content in search results, adding a buffer between your potential customers and any negative material.

Coming full circle, ProfileDefenders.com proceeds to monitor on an ongoing basis for any additional cleanup that may need to be done.

The $8/month Profile Alerts mentioned above include daily email alerts for Google, Bing, Twitter, Facebook, blogs, and images. Reputation enhancement and damage control packages will cost more. The Prepare Yourself plans, ranging from $55 to $95 monthly include blog/website creation with a custom biography and in some cases, paid national press releases. A company that is already experiencing a tarnished online reputation might look to the Damage Control plans which cost $2,000 up to $10,000. For that higher price tag, you get a higher-impact set of actions including profile creation, social media distribution, creation of unique websites, monthly reports and trends and a dedicated profile advisor.

Conclusions

As long as ProfileDefenders.com can live up to the expectations, Damage Control plans can be money well spent. Of course, the best option is to get ahead of the game before you end up needing damage control. While you can do some of the things yourself, the time saved with a service like this will often be worth the cost. The only thing I found missing here was the ability to have some kind of trial of the service. Paying up front for a year is an uncomfortable commitment without first getting a taste. Even just the option to try the first month at half price would be welcomed.

The preceding is a sponsored review. As always, all opinions are honest and my own.