Previously, I’ve talked about how to keep your information safe and secure, but that’s not the only thing you need to worry about on the internet, especially if you have a reputation to protect. Between blogs, social media and review sites, you’re bound to find yourself on the bad end of information about you or tied to your name, but there are services out there who will do all the heavy lifting for you. Today, I want to talk specifically about ProfileDefenders.com.
What Should I Worry About?
The types of things you’ll have to worry about may depend on weather it’s just your personal reputation or a business, but there is plenty of overlap. For example, negative information may show up about you or your business on Facebook and you could never find out about it. The same goes for Twitter and a handful of other popular networks. The bottom line is that the Internet gives people a voice, which is a good thing but also exponentially increases the likelihood that your reputation may become tarnished without you even knowing anything about it.
In addition to negative information that could turn up, you also should be aware of the order of positive and neutral or unrelated information in search engines. The other week, I sat down with a friend of mine who just launched his business online and he voiced his concern about filed documents for his business that are available online coming up before his own web site. Another common problem is people with the same name as you showing up in the top of the search results. These things can be confusing at best and sometimes cost you a new customer or that ideal job.
As a test, type your first and last name into Google and see how many of the first page of results are about you.
How ProfileDefenders.com Protects And Repairs Your Reputation
Knowing is half the battle. You can’t defend your reputation if you can’t see the problem. You can easily search Google for your name and find the first results, but what about tomorrow. ProfileDefenders.com starts by monitoring social networks and search engines for mentions of your name. If it’s about you and it’s online, you’ll want to know about it before any real damage occurs. With monitoring starting at $8 per month, this seems like an easy choice for any small business. ProfileDefenders.com has developed methods and tools to ensure they find what they’re looking for.
Once they know what they’re up against, the next step is to remove negative items wherever possible. They have a number of technologies they’ve developed to make this happen quickly. This is a critical step to the process as people don’t just form an opinion from content they find through Google. There are many starting points that can lead to the same negative review about you or your business. Having that negative content removed completely is the ideal solution.
Removal of negative content is optimal, but not always possible. Because of this, ProfileDefenders.com will use their established marketing knowledge and tools to create and optimize positive content about you or your business. The goal is to create positive content that sits above any negative content in search results, adding a buffer between your potential customers and any negative material.
Coming full circle, ProfileDefenders.com proceeds to monitor on an ongoing basis for any additional cleanup that may need to be done.
The $8/month Profile Alerts mentioned above include daily email alerts for Google, Bing, Twitter, Facebook, blogs, and images. Reputation enhancement and damage control packages will cost more. The Prepare Yourself plans, ranging from $55 to $95 monthly include blog/website creation with a custom biography and in some cases, paid national press releases. A company that is already experiencing a tarnished online reputation might look to the Damage Control plans which cost $2,000 up to $10,000. For that higher price tag, you get a higher-impact set of actions including profile creation, social media distribution, creation of unique websites, monthly reports and trends and a dedicated profile advisor.
As long as ProfileDefenders.com can live up to the expectations, Damage Control plans can be money well spent. Of course, the best option is to get ahead of the game before you end up needing damage control. While you can do some of the things yourself, the time saved with a service like this will often be worth the cost. The only thing I found missing here was the ability to have some kind of trial of the service. Paying up front for a year is an uncomfortable commitment without first getting a taste. Even just the option to try the first month at half price would be welcomed.
The preceding is a sponsored review. As always, all opinions are honest and my own.