Archive for the ‘Blogging’ Category

How Blog Spam Works

Thursday, December 17th, 2009

Yesterday, along with my normal blog spam I clear out daily, I found one that stood out. Instead of the script that was being used actually formatting the spam as it was intended, it dumped the whole spam template as a comment on one of my blog posts.

{hi|hello|howdy|greetings|gooday} there, i just {stumbled|came across|discovered|found|saw} your {blog|website|site|web portal} via {google|yahoo|bing}, and i must say that you write {exceptionally|pretty|interestingly|awesomely} {well|good} on your {blog|website|site|web portal}. i am really {impressed|taken|moved|motivated|struck} by the {way|mode|method} that you write, and the {content|message|subject} is {superb|good|great|quality|excellent}. {anyway|anyhow|anyways|in any event|in any case}, i would also like to know whether you would like to exchange links with my {blog|website|site|web portal}? i will be more than {happy|willing} to reciprocate and {put|enter|insert|drop} your link off in the {link exchange area|blogroll|link section}. {waiting|looking|anticipating} for your {reply|answer|response|respond}, thanks and {cheers|have a great day|enjoy your day|gooday}!

To other bloggers, this may look a little familiar. It’s the popular complimenting blog spam. The idea is to compliment the blogger so that he or she will want to approve the comment. Once the comment is approved, the spammer has a link back to their site and, depending on the threshold of the blog, the spammer has a previous comment and may be auto-approved for future comments. The script seems to choose randomly from each of the variable pieces of content to eventually form a comment that is supposed to appear to be hand written for your blog. Don’t get fooled by this junk.

The spam I got was from michaelwoo.net, which is the web site of some kid who seems to think he’s on the right track in online marketing. His contact email is me@michaelwoo.net which he spells out on his site as “me@michaelwoo dot net”. I find it funny that he’ll use a script to comment spam popular blogs, but takes measures on his own site to prevent spam-harvesting scripts from getting his email address.

10 Critical Blogging Tips I Learned At Phoenix WordCamp

Saturday, November 14th, 2009

Yesterday, I got up earlier than normal and instead of heading into work, I headed out to meet up with Wes Novack at Phoenix WordCamp, a Phoenix gathering of about 400-500 bloggers, for a day of WordPress and general blogging education.

photo

Phoenix isn’t the only city to have a WordCamp. They’re all over and they’re a great way to get a ton of important blogging tips for only about $30 to get in. If you’re a blogger, find your local WordCamp and buy your ticket early because our WordCamp sold out. I learned way too much to post it all here, but I’ve pulled out the most important tips for you below:

Read and Re-read Before Publishing

Originally expressed during the keynote from Lorelle of Lorelle on WordPress, this was reiterated throughout the day by other speakers. Be it text or video, photos or audio, take a look when you’re done and edit as needed. Then read through it again just to be sure. There’s nothing worse than publishing a post only to have someone point out mistakes after most of your readers have already seen it.

Publish With Intent

Whether you’re writing a review, a how-to, or just an editorial piece, do it with intent and know what your intent is going into it. Loreelle reminded us that if you publish with intent, it will show through to your readers.

Don’t Plagiarize

It’s easy on the web to just take good content and share it as your own. Lorelle couldn’t stress enough that this is just unacceptable. Not only can it make you look bad, but you’re also not offering anything original to your readers.

Be Timeless

Yet another top tip from Lorelle is to write timeless content, and I couldn’t agree more. Unlike a newspaper, you want people to find your post for the first time months or years later. When they do, it shouldn’t feel old or outdated.

To Stand Out, Be Outstanding

What a great point made by Dave Moyer, from wordcastpodcast.com. When you look at a blog and it’s just OK, you probably won’t be back. It’s the outstanding blogs that are rewarded with reader loyalty.

Make Use Of Keywords

GoDaddy.com not only sponsored the event, but they threw in their SEO expert, Jim Christian. In addition to a lot of other great SEO tips, Jim reminded us that you should use your target keywords in the post’s title, description, keywords, and any tags. You can’t retain readers if they can’t they find you to begin with.

Engage Your Audience

Writing is only half the job, cautioned Jayson Cote’ from WPCOOP.org. The other half, he says, is engaging your audience, and I agree completely. I don’t always respond to every comment on my blog, but I try to personally respond to most and this theory carries over to your social media as well. Social media is a two-way conversation.

Find Your Unique Voice

Merlin Mann of 43 Folders, the best speaker of the day in my opinion, warns against being average. He says, “It is very hard for someone to become you because of blank. Find out what that blank is.” This will also make it a lot easier for people to remember you. Most of the sites I visit are from memory and not bookmarks.

Merlin Mann (43folders.com) at Phoenix WordCamp2009

Give More Than You Get

Merlin could not be more clear about his stance on social media and blogging and how he hates that so many people want to create a selfish, one-sided relationship with their readers. Everyone wants to be successful and help themselves, but the best way to do that is to give first. When you do that, good things will come back to you.

Form = Function

That is to say that neither form nor function is most important. When you design or choose a template for your new blog, be sure to think about design, but make sure you think about usability and function, too. The two should compliment each other.

I hope these tips help you and if you have your own, please leave them in the comments.

BlogWorld Expo 2009 Recap

Tuesday, October 20th, 2009

It’s that time of year again. The BlogWorld Expo has once again come and gone, and once again, it was a rewarding experience.

Last year, Michelle and I found ourselves in the presence of some of the top bloggers at a dinner thrown by Market Leverage. Unfortunately, we were unable to make it to the dinner this year as we had so much going on. In fact, we missed out on a few things, but the weekend was still productive and a lot of fun.

Thursday night, we attended the TechSet party at The Bank night club in the Bellagio hotel. Budweiser sponsored free beers for a while, which was nice because the drinks were expensive. After a couple hours, the club kicked us all off the tables to open up table service, which cost anywhere from $750 up to $25,000, so we bailed. Before we left, however, we got up and danced (which I almost never do), and I was able to surprise NikNik and Reggie from MyTechOpinion.com. I guess I didn’t tell NikNik I was able to make it out after all, because the look on her face was priceless. Sadly, I didn’t really get a minute to stop and chat with them after that.

Friday morning, Michelle and I met Krystyl on the way into breakfast. She’s a social queen who I meant to meet last year and never did. I also met Brett Bumeter from Softduit Media on the way from the Hilton to the conference and enjoyed our chats on the walk over and at the exhibitors hall. I got to see online business consultant, Jim Kukral again and finally got to meet Drew from BenSpark.com. I spent some time running around the hall, engaging in discussion with the various vendors, and I started by finally meeting Ashley Edwards from IZEA. There were several companies that I became familiar with last year and some new stuff, but there were really just a couple things I found exiting that were actually new to me.

After a little relaxing back at the hotel, Michelle and I headed to an early anniversary dinner at the Benihana Japanese steakhouse in the Hilton. It’s a bit pricey for a steak dinner, but the quality of the food was comparable to what I’d find here for the same $50/plate or so. The real reason we went was for the experience. You sit at a table with 5 or 6 strangers and the chef prepares the food in front of you. The chefs do a good job of entertaining the whole time, too. It’s half cooking and half juggling. After dinner, we headed to see the Cirque du Soleil show, KÀ, which was just amazing. The tickets were given to me in order for me to provide an honest review of it, but it will cost me because now Michelle and I are eager to go back and see the other shows.

Celebrity Twitter Panel

Saturday, I headed back over to see the opening keynote, which was a celebrity-filled panel on how celebs use Twitter, essentially. It included Anthony Edwards (ER, Revenge of the Nerds), Jermaine Dupri (music mogul), Robin Antin (Pussycat Dolls), and Matt Goss (who I hadn’t heard of). Planned but cancelled was Soleil Moon Frye (Punky Brewster) and the panel was moderated pretty well by Brian Solis. Jermaine Dupri came off as a jerk, but a lot of what he said made sense, too. I think it was just how he came across as if he were the only one who mattered that bugged me. Anthony Edwards was full of analogies and was really polite and had some important points, too, as did Matt Goss. Robin Antin didn’t seem to bring much original perspective or anything really thought-provoking to the conversation. There were some differing opinions on exactly how much you should be sharing on Twitter and on how much you should really interact with fans. In all, though, it gave me some things to think about and it changed my idea of celebrity tweeters a little. It made me feel a little more open to trying to connect with someone regardless of their celebrity status. Anthony Edwards also took a moment to send out his very first Tweet in front of us, which I thought was pretty cool.

Taking over IZEA

After the keynote, I saw John Chow for the first time of the weekend, so I walked over to say hello and he noticed that the IZEA booth was empty, so we decided to take it over. I swear John Chow has all the good off-the-cuff ideas. Last year, he had a contest to give away MarketLeverage’s money and I joined in. This year, taking over IZEA was a blast and I think we did a good job, too. A little confusion about when Ashley and Ted Murphy (IZEA CEO) were supposed to be there led to a test of how much John and I knew about IZEA and its Social Spark, SponsoredTweets, and Sponzai. Eventually, a stunned (but laughing) Ashley and Ted showed up and I got to meet Ted for the first time. There was so much interest in the IZEA booth at the time (mostly from John stealing people from other booths) that even after Ted and Ashley showed up, John and I continued to field questions to help with all the overflow. What antics will John and I get into next year, I wonder.

Saturday evening was reserved for a visit with Amy, a friend of Michelle’s that she hadn’t seen in years. She and her husband, Greg, have been living in Las Vegas, so we headed over and had a good visit with them and then headed home Sunday.

If you’re a blogger and serious about it at all, you need to be at BlogWorld. If not for all the sessions, you need to go just to connect in person with people who you’ve been interfacing with online and meet new people. I was pleased to finally meet several people I’d wanted to meed for a long time and enjoyed meeting lots of new people who I hope to continue to connect with online. Next year, I think I’ll plan for all the sessions again. I skipped them this year and although I probably wouldn’t have made it to many of them due to time constraints this year, I still feel like I missed out on some valuable information and interaction. For those who didn’t go, be sure to next year and find me and say hello.

Codero Brings A New Secure Data Center To Phoenix

Wednesday, October 14th, 2009

A few years ago, I decided to make the move from a shared virtual server environment to a dedicated server with Codero. As my blog and other web projects have grown, my server has been easily upgraded and I haven’t moved since.

codero phoenix datacenter

Having a dedicated server doesn’t cost all that much more than a virtual server, especially when you consider all the advantages. For starters, I can host as many sites as I need to on it to suit all my projects. I normally have about 10 web sites going in addition to this blog, so this is a big plus for me. More than that, though, I know I don’t have to share resources of a single server with a bunch of unpredictable sites I can’t control. If something uses too much of the server’s resources, I can find and squash it. In short, moving to a dedicated server was a hard decision to make, but I haven’t regretted it once. Codero has served up millions of page views for me on my dedicated server and I almost never have to think about it. And when a few of the big blogs were down due to a massive attack on hosting companies, mine wasn’t even slow.

Recently, I found out that Codero is coming to Phoenix. In November, 2009, they will open their new 22,000-square-foot facility in the downtown area that will house 8900 dedicated servers. The new facility will have a focus on all the things that should be important to anyone serious about their hosting, like physical security, network infrastructure, IT redundancy, etc.

“As our customers’ hosting and server demands continue to grow, we welcome the challenge of staying ahead of the curve to meet their needs through our data centers,” says Shawn Hashmi, Director, Operations for Codero. “That means complete power redundancy, on-site security, SAS 70 certification – whatever it takes to fully support small- and -medium-sized businesses online.”

So many of these details are things that you and I don’t generally think about until it’s a problem and we shouldn’t have to think about it. Thankfully, Codero has covered all the bases with:

* 24/7 staffing by experienced data center technicians and engineers
* Card access control at all interior/exterior doors and round-the-clock interior surveillance
* All utility power backed by uninterruptible power supply (UPS) systems in the event of outages, with every server receiving conditioned UPS power
* On-site diesel generator backup should extended power outages occur
* HVAC systems are redundant – remaining units will absorb the additional load in the event of a primary system failure
* Only fully redundant, enterprise-class routing equipment
* Dry-pipe, pre-action double interlock fire suppression system with a Pre-Action Sprinkler backup system
* Regular facilities monitoring, testing and servicing for all critical electrical components, environmental systems, and security to ensure high availability and reliability

In addition to having just added cPanel as an option (they also have Plesk), Codero is still offering some killer deals to get you started, like $1 for the first month. If you’re looking to make the move, give them a look. After this past month of more than double my normal traffic (thanks, Digg!), I can say it’s definitely worth it.