By now, we all know the story of Ashton Kutcher‘s victory in his race to beat CNN to 1,000,000 Twitter followers. Ashton did this in a number of ways. He advertised, he rallied people with a grass roots mentality, and he put the charity spin on it. Ashton worked hard to get people behind his goal and it paid off.
Tonight, I got an email. Britney Spears is following me on Twitter. Really? Am I interesting to her? Most celebrities have a very disproportionate following/follower count because they just follow people who they really want to read. Not Britney. It seems she’s gotten the scent of the one million follower mark and she wants to join the exclusive club, too. It’s how she’s doing it that inspired me to write about it. Watch the video and see for yourself.
It looks as if Britney doesn’t want to take the chance that hard work could do the trick even though she’s only 5,000 away. Instead, it seems she’s taking advantage of the likelihood that if she follows a lot of people, a percentage will either auto-follow back or follow her just because it’s Britney and, well, she’s actually following them.
I’m not going to start one of those unfollow movements. It’s your account, so follow who you want. I really don’t care, to be honest. I decided to write about it, however, because it shows that with technology and an uncapped follow limit, you, too, can reach that coveted million mark.
I DO think you should all start a grass roots campaign to get me to the million mark, though. I’m only about 998,300 to go: @joetech
About the author
- More at
Related posts:
If you liked this Joe Tech article, subscribe to the RSS feed for daily updates.
