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Affiliate Summit – Day Three : Super Affiliates, Social Media, Experts, XY7, and the Segway

Posted in Communication,Just Cool,web by Joe Colburn on the February 29th, 2008

(This post is over a day late, largely due to hard disk failure on my nearly new Sony laptop. More on that later.)

Day Three of Affiliate Summit West was the best day there for me, despite missing the evening events. If you still don’t know what this event is, check their site out when you’re done reading here, because they’ve got another one coming up in Boston at the tail end of summer. It would take a long time for me to pass along all the information I learned in the few days I spent in Las Vegas at the summit, and the networking opportunity just doubles the value of the ticket price. Before going, I honestly thought the ticket price was a little high, but now I know it’s worth it, especially for someone new to many of the affiliate concepts, like me. Anyway, here’s how the final day went for me.

Affiliate Summit West 2008

Ask the Experts
My first real goal for the day was to sit in on the Ask The Experts forum. Initially, Ian, Roger, and I headed to an empty table, as we were unsure how this forum would take place. Then it became clear that you just sit at the table of an expert you’d like to speak with and listen and ask questions you have. Each table had its own theme, from Measuring Yield to PPC and SEM marketing. While Ian and Roger picked other tables, I opted to soak in some concepts from David Weinrot, Vice President, Content Marketing & Operations, Shopzilla at the Measuring Yield table. He stressed the importance of comparing your revenue per 1,000 impressions for any given network or offer rather than comparing how much you’re bringing in per month or day total (as I’ve been doing). For merchants, he described how to maximize your program’s conversion rate by paring down on products or offers that aren’t converting well, among other things.

PPC and Search Marketing Experts Table
(image courtesy of the Affiliate Summit photo stream on Flickr)

Next, I headed to John Hasson‘s table, where he dished out all the goods on PPC and Search marketing… I mean ALL the goods. Roger was there already, and I think Ian arrived about the same time I did. I jumped in and started learning before I had my pen out. John’s table was one of the two tables that were not only full, but also attracted people like me who were willing to stand for a while behind the those seated just to get some of his valuable insight. John let us know what software to use for managing campaigns, what search engines he prefers, tips on bidding and running certain ads during the day versus the over night or during the weekend versus the business week. Sadly, I’ve only grazed his site before today. Now his feed will be a part of my morning routine.

As I was departing this forum, I was stopped by someone who helps fund start-ups. He said he was told he should hunt me down to talk about a start-up he’s working out some details with. It’s fairly technical and sounds right up my alley, so we talked for a bit and exchanged business cards. I’m keeping details to myself for now, as I like to assume non-disclosure on these things until someone says otherwise. It sounds cools, though, so I’ll probably write about it at the appropriate time if the company ends up working with mine. (By the way, if you’re the person who referred him to me, let me know.)

In retrospect, I wish I’d also checked out the Alternative Payments table with Alex Rampell, Founder & CEO, TrialPay, as I later had a small discussion on the topic with Mark from and Roger.

Super Affiliate Strategies that Work
The next forum that was a must-attend for me was Super Affiliate Strategies that Work with Kristopher Jones, President & CEO, Pepperjam, John Chow, CEO, TTZ MEdia (and, of course), Zac Johnson, President, MoneyReign Inc. (and, and Amit Mehta, Founder,

Super Affiliate Panel

This forum was one of the things I was most looking forward to at the Summit, and after three pages of notes, I’m not second guessing my anticipation. When you throw four guys on stage who have learned, from the ground up, how to make a LOT of money online and you’re invited to fire questions at them, it can be nothing but good. Zac induced a resounding applause from the whole room after articulating how passionately he feels about the industry and how affiliates are viewed. He’s just the person to say it, too, having climbed his way to the top and proven that years of hard work can pay off really well. While Amit fielded a lot of the questions, everyone offered valuable advice for seasoned affiliates as well as those of us still just peeking in. I haven’t formally met the whole panel, but they all seem like good people who I’d like to talk with more.

Social Media Strategies in Affiliate Marketing
After lunch, we headed over to the Social Media Strategies in Affiliate Marketing forum with a panel consisting of Sam Harrelson, VP of Business Development, OnCard Marketing (Moderator), Stephanie Agresta, Partner, The Conversation Group, Justine Ezarik, iJustine Tris Hussey, Training Manager, b5media, and Deborah Schultz (who I hope has shaken her cough), Principal/Chief Strategist,

Social Media Strategies in Affiliate Marketing

Speaking about the impact of varying social media outlets on web traffic and branding, they answered a lot of questions, from the simple to the complex questions that might require post-forum follow-up. They tackled issues of blogging and social media etiquette, things that will get you banned, and things that might get you noticed in the ways that you would like. Over all, the general lessons learned included:

– Act socially online as you would offline. As Deborah put it, (I’m paraphrasing here) “if you walk up to an ongoing conversation and start jumping around, going ‘me! me! me!’, people will ignore you”.
– Not all social media outlets work for everybody.
– Do not feel ashamed about needing to monetize your blog. This was emphasized with my favorite quote of the hour, “I can not go to the store and buy milk with comments and trackbacks.” – Tris

This panel helped me to think not only about what I should be doing as a blogger, but perhaps a couple things I should not be doing (maybe I should stumble my posts less, eh, Tris?). It was a rewarding use of my time and it turned me on to some new promotional opportunities.

Fun With the Rio’s Segway
While a few of us were hanging out in the Bloghous press area, one of the summit founders, Shawn Collins, brought over a Segway for us to play with. Just before that, John Chow came over and I remembered to get a picture with him finally, after bumping into him several times throughout the summit. John told us that he nearly ran people over with a Segway, so I think we were all just a bit nervous about trying it out. After a little wobble (due more to my being nervous than the device being hard to balance), it was incredibly easy to navigate and keep upright. The thing balances itself, so all you have to worry about is speed and steering. I definitely need to get one after I get rich from all the tips I learned at ASW08. Here’s a video of it.

Here’s that photo with John Chow.

John Chow and Joe Tech

I completely forgot a part of my day., who I mentioned in my previous post, were filming snippets from various affiliates that they plan to use in a marketing video (I guess it’ll be out before long). Anyway, they sent one of their booth girls, Heather, to round up people to participate and I happened to be one. Those guys are a riot. I can only imagine what would happen if I had gone to the party they said they were having. In any case, I plan on signing up and I hope I really like their network if my face will be on their marketing material.

About the author

Joe Colburn Joe Colburn is a software engineer specializing in PHP and a technology enthusiast. Always eager to dive into new and exciting things, Joe writes about anything technology related news and products that he thinks you will also be excited about. Find Joe Colburn on Google+ or by any of the links below.

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17 Responses to 'Affiliate Summit – Day Three : Super Affiliates, Social Media, Experts, XY7, and the Segway'

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  1. Zac Johnson said,

    on February 29th, 2008 at 3:46 am

    Hey Joe,

    Thanks for the recap and comments. It was great to meet you in person. The event was amazing for finally putting some real faces to the blogs I read every day.


    Zac Johnson’s last blog post..Affiliate Bash at the The Venetian’s Toa Night Club

  2. on February 29th, 2008 at 4:11 am

    Thanks for your feedback on the panel! I wish we’d had time to go more in depth on specific platforms rather than just covering all of social media from the 500 foot level. However, I think we did a good job of starting from the top and giving some practical advice. Hopefully there will be another panel at the next Summit that can maybe go a little more in depth about specific platforms like Facebook, MySpace, YouTube, etc.

    Thanks again!

    Sam Harrelson’s last blog post..Should Unlabeled Affiliate Links Be Banned From Google, Mahalo, etc?

  3. on February 29th, 2008 at 4:12 am

    BTW, love the CommentLuv plugin. I’ve never seen that before… very cool.

    Sam Harrelson’s last blog post..Should Unlabeled Affiliate Links Be Banned From Google, Mahalo, etc?

  4. on February 29th, 2008 at 4:32 am


    I recently discovered your blog and I have subscribed to the feed. I’m glad you had a good time and learned a lot at ASW08. I look forward to attending the next conference in Boston.


    Royal Radande’s last blog post..List of U.S. Towns and Cities

  5. Kris Jones said,

    on February 29th, 2008 at 6:11 am


    Thanks for covering the Super Affiliate Strategies panel and for your continued support of Pepperjam Network!


  6. on February 29th, 2008 at 6:28 am

    Joe Techeezzzy!

    u didnt miss nothing at the XY7 party – but I will make sure you press the record button next time I am on a segway!

  7. on February 29th, 2008 at 10:50 pm

    […] It’s always good, crucial I think, to read what other people think about your panel.  I usually think it has gone well, but always hard to know if you’ve hit the mark.  In my wrap up post, I focused on us not being able to give the “magic formula” for people.  Joe Tech got some good stuff out of the talk: This panel helped me to think not only about what I should be doing as a blogger, but perhaps a couple things I should not be doing (maybe I should stumble my posts less, eh, Tris?). It was a rewarding use of my time and it turned me on to some new promotional opportunities. Source: Joe Tech » Affiliate Summit – Day Three : Super Affiliates, Social Media, Experts, XY7, and the Seg… […]

  8. Evelyn said,

    on March 1st, 2008 at 12:07 am

    It may have been costly but it sure looks/sounds like you got your money’s worth! These things are a little far away for me to get to but it’s nice to have access to detailed articles like you’ve provided here. Thank you for sharing!

    Evelyn’s last blog post..Renting a Car Really Can Be Easy!

  9. joe said,

    on March 1st, 2008 at 1:57 am

    Zac: I’m glad to have met you in person, too. I meant to get a picture with you Sunday, but you were mid-conversation when I thought of it, so I put it off and never did. Perhaps next time. I’m enjoyed the whole event and learned a lot from you and the other experts in attendance.

    Sam: I think you guys did a great job with it and I enjoyed the fact that all of you jumped in at various times to elaborate (or sometimes offer differing opinions and angles) on each other’s advice. I’d like to see a little more about Facebook, although I, too, am fighting off countless zombies and vampires every time I log in. I don’t remember where I found the CommentLuv plugin, but I like it a lot because it gives me an immediate look at a commenter’s recent post title, and I often click to go reading.

    Royal: I’m also hoping to attend ASE08, but I haven’t made any plans just yet.

    Kris: I’m hoping to use the tools I learned at the Summit to go way beyond my current online affiliate efforts. I’m eager to see some new offers in the PepperJam Network, too. My only regret was that I didn’t stop by and grab a t-shirt, as I was aiming more for the companies I hadn’t heard of yet, so I could find out about them. If I hit Boston, I’ll be sure to hunt you down and make an actual introduction. Great job moderating, by the way.

    Ian: I swear I hit record. Mark tried to record someone else, too, and it didn’t record video. I guess we’re all just familiar with our own cameras. I DID find you on two different YouTube videos, though. Search “affiliate” and “segway” from this month. (one of them was Mark’s)

    Evelyn: It was definitely worth the ticket price people were paying. If you plan on going to ASE08 (the one in Boston), buy your ticket early because both the hotel and the Summit sold out before it started. There’s a ton of these things, and I’d love to go to them all, but I’m glad the ONE I’ve gone to so far was so beneficial.

  10. Navin said,

    on March 1st, 2008 at 4:34 am

    This is the first Time, I’m reading your blog and it’s quite interesting to read about your experience on that summit.. wow, John is tall guy.. umm..

    Navin’s last blog post..Blogging ethics

  11. on March 1st, 2008 at 8:17 am

    Thanks for the recap. I hope I am able to attend someday.
    Also, next time you see Chow, tell him to remember to pack a belt next time, or buy one in the gift shop. I certainly think he can afford one.

    DIY Lawn Tips’s last blog post..Short Answers to Readers’ Lawn and Landscape Questions

  12. on March 1st, 2008 at 1:09 pm

    […] did, and I certainly didn’t anticipate it happening at a critical time like the second day of Affiliate Summit West, but it […]

  13. Rami Fayoumi said,

    on March 3rd, 2008 at 1:01 pm

    Seriously John Chow was a speaker!
    Did he talk once again about what had for lunch or dinner? And did he show any photos? :D

    Rami Fayoumi’s last blog post..Identify yourself!

  14. joe said,

    on March 3rd, 2008 at 7:50 pm

    Navin: John is pretty tall, but he’s pretty casual, too, so he wasn’t intimidating like I thought he might be.

    DIY: Some of us just aren’t belt guys. =)

    Rami: He certainly was. He didn’t talk about his lunch or show photos of it, but he did talk about how he documented form day one his efforts to turn all his traffic into cash and how he turned that into what it is today. It was pretty interesting.

  15. Howard said,

    on April 18th, 2008 at 3:45 pm

    Nice re-cap Joe. Just reading makes me feel bad that i missed it. Why don’t they advertise it more? With all the other affiliate offers that get thru I know they know how to mass advertise.

    Anyway, nice review and nice site. Hopefully I’ll catch the next West Coast event.

    Howard’s last blog post..Affiliate Marketing Writing Tips

  16. joe said,

    on April 18th, 2008 at 4:29 pm

    Howard: Thanks for the comment. I think it’s one of those things you can’t miss if you happen to follow some of the key blogs, but it’s pretty unknown if you don’t. You should take a look at It talks about all the seminars/summits/conferences you’d probably want to check out.

  17. PuReWebDev said,

    on November 26th, 2008 at 7:35 pm

    I would have liked to have gone to affiliate summit. Every year I saw I’m gonna go and end up watching the videos online. Hopefully I’ll be there for 2009.

    PuReWebDev’s last blog post..Amazon S3 has Akamai Laying off 7% Of It’s Work Force, Maybe.

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