Have you ever made a copy of a CD or DVD and then forgotten what it was later or worse, just set it aside without a case and let it get scratched up? Maybe not too often, but it happens and who wants to take the time to go hunt down the album or movie artwork, copy the track listing, etc.?
Dan Wilson at Liquid Mongoose emailed me today to tell me about a free solution he came up with. It’s called, simply enough, Paper Case, and it’s just a script that re-arranges the album page from music.aol.com or the DVD listing from NetFlix into a format fit for printing. It looked pretty cool, so I figured I’d give it a shot.
Find your Music / DVD info page
The first step is to find the information page for your album or DVD. I get a lot of promo CDs via digital download, so I decided to look up Ayria‘s album, Debris. (Really, check out Ayria when you get a chance.)
Prepare the page and print it
This was simple enough. I just clicked the little Paper Case bookmark and got a pop-up informing me that my paper case was ready to print. Then I told FireFox to print it.
Learn Oragami… I mean fold the paper case
The folding part seems a bit involved, but I didn’t let that deter me. It can’t be all that hard, can it? It’s actually not that hard, but you’ll want to pause the video a couple times. Also, be sure to center that CD or DVD on the paper before the first folds or it will come out uneven, as I found out.
Here’s what I ended up with:
I’ll be honest. When I watched the above video the first time, the amount of required folding looks like it provided a lot of room for error, but it’s a lot easier than it looks. Thanks go out to Dan for the free DIY sleeve kit.
We all want to be popular, right? Maybe you just want to make a few bucks from your photos. Whatever your reason, I’ll show you some key ways to get more people to see your photos on Flickr.
Share them There’s over 100 Million blogs, alone, and they’re all looking for pictures for their blogs. If you’re like me, a lot of your photos are just personal, but many are artistic in nature. These are the photos you want others to see. These are the ones looking for publication. Flickr is a great place to get your photo noticed, but if you want someone to publish it in their blog, you’ll want to set your licensing. I use “Attribution Creative Commons” for all of my non-persona because I just want the eyes on my photos at this point. You can just share some if you like, reserving the rights on those images that you want to sell rights to or personal items. This licensing type allows for anyone to use your photos as long as they credit you back in the way you desire. My photos require a link back to the photo’s page. If another blogger happens across one of my shared photos, they will find that they are free to use it with a link back to the photo on Flickr. If the photo is used in print, my name should be mentioned along with the URL to my site. This kind of sharing can lead to a lot of inbound traffic for the rest of your photos.
Send your photos to groups
Flickr has tons and tons of photo groups. A group is just a bunch of people all sharing photos that fit into a specific theme. Michelle and I spent some time in London and Paris for our honeymoon. During our time there, I took nearly 500 photos and about 80% or more of these are non-personal and intended to be artsy. These photos are a perfect candidate for the groups “London” and “Paris”, respectively, of course. All I did was join the two groups. Then I opened my “Honeymoon” set and opened the photos I wanted to add to the London group. In each photo page, I clicked “Send To Group”, selected the group, confirmed, and then closed the photo page. When you have a couple hundred photos to add at once, this can become tedious. Luckily, there’s an easier way to add multiple photos to a single group. Head to the group’s page, and click “Add Photos or Video”. What you get is a page that lets you select a bunch of photos at a time to add. Just navigate to the set to select photos from and start clicking. Most groups impose a daily limit, so choose wisely. When you’re done there, find more groups. Many of my photos were of castles in London, so I found a large group for photos of Castles and added those photos to that group as well. Look at some of your best photos and think about characteristics that might place that photo in certain groups. Find those groups, join them, and add your photos that apply. If done right, you will have thousands of new views on your photos.
Give people what they want
Sure you have your ideal photos that you want to promote, but what if they don’t fit easily into a group, you don’t want to share certain photos for free? The goal here is to get more people looking at your work, for starters. For some of you, your ideal future includes getting paid licensing fees on some of your photos. Either way, you need to give people what they’re looking for on Flickr. There’s a couple easy ways to do this.
First (and easiest), is to just make a list of what’s making news right now. Primarily (in the U.S., anyway) that’s the ongoing presidential election. That means there’s thousands of bloggers out there writing post after post about it. Think about what they’re writing, and shoot photos or create artwork that would fit with their posts. Today, for example, there’s probably 500 articles that remind readers to register to vote. If you thought about that last week and took a good picture of a “Register to vote here” sign, some blogger out there would probably be in your photo stream right now, glad to see that the usage rights fit his situation. You can also shoot photos of stuff that’s always popular, like sports cars, girls in bikinis, cuter-than-cute fuzzy animals, etc.
Another winner is backgrounds. Backgrounds and wallpapers have been popular on the web since long before Flickr and there are sites that would love to have free rights to use them. Create some backgrounds with attribution rights and you’ll soon have sites displaying your work and linking back to your Flickr pages. Last month, I turned my yellow Lamborghini photo into an iPhone background and this site posted it for people to download. This weekend, I created some fairly simple, but nice-looking iPhone wallpapers with just a background and some PhotoShop effects on the Apple Logo. Another site is already displaying and linking to them. I haven’t even jumped into full backgrounds, either. If you’re shooting photos, try for the Eden effect (an image of somewhere I can look at all day while stuck in a cubicle), things people are fanatical about (cats, dogs, sports, cars), or artsy, but not overbearing, patterns.
Either way you decide to go, you’ll have people looking for your photos and passing them on to other people, displaying them on their computers and iPhones, etc. For me, iPhone backgrounds were an obvious choice. They are small, pretty easy to make from most photos, there’s a lot of buzz still for the iPhone, and there’s potentially about ten million people who might want to download them. If you have photos that you want people to pay a small license fee to use, those people are more likely to see your photos when you’re promoting the free stuff.
Tag and Title!
I, myself, sometimes forget, but you should always tag your images and title them properly. An image with a rich title (use keywords) and good tags will have a much better chance of being seen in search results both on and off Flickr. Once you’re in the search results, the thumbnail should earn the click on it’s own, but you have to get the image in front of someone first. Is your image a 1024 by 768 background image of the AZ Cardinals’ new stadium? If so, your tags should include “background” and “Cardinals”, but dig a little deeper, too. Add in “1024×768″, “wallpaper”, “Arizona”, “stadium”, and anything else that someone might search for that would accurately describe your photo.
Use your own images and link back
I really can’t think of a long drawn out way to say this. It’s simple… If you use MySpace, LiveJournal, write a blog, etc., use your images and use the code Flickr gives you under the image. It creates a link right back to the image. This is a gateway to the rest of your images, where someone else might find an image for their blog or a friend on LiveJournal might grab the linking code to share the image, too.
Know your numbers
Suppose you didn’t do anything above (not on purpose, anyway), and just happened to upload a photo that hit the mark. People are commenting on it and adding it as a favorite. If you know where those people are coming from, which photos they like the bes, and why, you have a recipe to recreate success.
Looking back at my own stats, I can see that the most popular thing I’ve uploaded to date was my “Blue Screen of Death” background for the iPhone. It was also the least effort to create, but happened to catch on because you have to view it to read it and it’s funny having the famous Windows mood-killer displayed on a Mac product. In any case, I can also see that it has become the “favorite” of three people, which is more important to me. The fact that someone went the extra step of making it a favorite tells me that they liked it a lot. The fact that three people did so tells me that I should spit out a few more geek humor iPhone backgrounds before I publish this post. Get to know your statistics pages. There’s more than you might think by passively glancing at a page or two. Click every link and take note of which images get the most love.
Don’t be afraid to learn
I’ve said it once and I’ll say it a thousand times. You’re never SO good that you can’t learn from someone else. Look at what other people are doing and get inspired. Find tutorials like this awesome guide on how to get “perfect exposure” out of your images. Soak it all in, try it, ask people for their opinions. After all your marketing, the image really should speak for itself.
Just over a year ago, I wrote about 76 presidential candidates and how they rank on the web. I gave each one’s campaign site my own “web score”, which was pretty much just their Alexa rank divided by their Google Page Rank. Since then, Alexa has changed their algorithm, but Obama remains the clear web leader. But what about the other candidates? What happened to the campaign sites of those who dropped out long ago? Let’s take a look.
Obviously, I’ll be skipping Obama and McCain, because they’re still in the running. If you want to read about them or their sites, there’s a million people talking about that elsewhere. Instead, I’d like to focus on some of the more notable ex-candidates: Hillary Clinton, Ron Paul, John Edwards, Mitt Romney, Rudy Giuliani, Mike Huckabee, Joe Biden (yeah… he was running against Obama a year ago), Fred Thompson, and Dennis Kucinich. For each, I’ll show you what their site looks like now, and I’ll add my thoughts where appropriate.
Hillary Clinton
As you probably know by know, Hillary Clinton gave up on her fierce race against Barack Obama for the Democratic nomination and is now supporting Obama in his campaign.
Ron Paul
Also still active and up-to-date is Ron Paul’s site.
John Edwards
With some pages missing completely (like Blog / News) and most everything else not updated since January, John’s site is a virtual ghost town where a presidential candidate used to live online. Today there’s just a Thank You message and memories of a failed campaign.
Mitt Romney
Like many, Romney converted his site into a political action committee (PAC) site, dedicated to continuing support for causes he believes in.
Rudy Giuliani
Here’s a guy who has a different way of doing things and continues to prove it. Although his site seems to have been updated to remove the rest of his campaign information, you can still contribute. Well, the form is there, but I’m not sending any money. Feel free to try it yourself and let me know.
Mike Huckabee
Mike transformed his site, like others, to a PAC, “HuckPAC”. While he talks about issues that he feels are important, he jams out on bass guitar and promotes his books.
Joe Biden
Remember when he was running AGAINST Obama? Now Joe is Barack’s running mate and very possibly our next Vice President. I guess if you can’t beat ‘em, run with ‘em.
Fred Thompson
Fred has been running around with John McCain, supporting his campaign, but his site is all about FredPAC.
Dennis Kucinich
Finally, my favorite transformation has been Dennis Kucinich’s site’s move from presidential campaign launch pad to whatever this is.
Image by chucks via FlickrAbout a week ago, I reviewed a blogging tool called Zemanta. I was very excited about it, but my excitement faded as I clumsily tried to test the software with the very review I was writing. It left me scratching my head and promising to revisit the topic after some more hands-on time with Zemanta. As promised, here’s part two of my Zemanta review.
I am going to keep this one short because I’ve already explained what Zemanta does and how it’s used. I will talk a little about what else I’ve learned in the last week and correct some assumptions from my previous review.
Giving photos a chance again
In my previous review, I choked on the photo adding capabilities of Zemanta. It seemed to me that photos would vanish. This still appears to be the case for me with FireFox 3 on Vista. I find that images will still occasionally vanish, but I have a much better handle on things now. If I want an image, I simply click on it on the right side. If I want a different image instead, I just click a different image. While I am much more comfortable with it, I still have a few suggestions for the developers.
1. I need more images to choose from. I seem to get the same geisha girl with a laptop every time I start a post.
2. Allow me to use more than one image per post.
3. An image should always be placed where the my cursor was in my editing text area before I clicked the image. Every time I add an image, it’s always top right aligned and sometimes, I want it down with the paragraph it relates to.
I have figured out how to add more images sources (like my Flickr account), though it still seems a bit limited. Still, even if I could only add my own images from Flickr, Zemanta saves me a step.
Links make a little more sense now, too.
If you don’t understand Zemanta’s link suggestion tool, it can be a little cumbersome. I guess I always just expect something to happen at my cursor position when I use a tool. When you click a link from one of the drop-downs named after the words they will link, it creates a contextual link for you. This is handy mostly for reference links, but will be nice if their link choices some day include other blogs that will give me trackback links. Currently, they mostly go to Wikipedia, which is to be expected while they grow. If you install Zemanta, be sure to add your own blog and Flickr account so your resources will be available to the rest of us and you’ll get lots of link love.
SEO tags and my apology
This is one area where Zemanta shines and I owe them an apology. The SEO tags functionality does a pretty good job of guessing some tags I would think of that I would normally have to type in as well as some that would have slipped my mind. When I’m done with my post, I just click the tags I want and they’re added. Then I manually add any remaining tags that I want. It’s another time-saver and it works just as it should, despite what I said previously.
Filter, My Stuff, and Preferences
Since I’ve continued to play with Zemanta, I’ve found more that needs to be written about. “Filter” and “My Stuff”, for example, are options just above your image choices. They both make sense given their names. Filter gives you a text box to filter images by keyword. If you happened to type about 100 different things but you’re looking for a photo of a puppy, you can filter images for “puppy” and get what you need faster. “My Stuff” just narrows the image pool to your own images.
Preferences is a whole area I had previously missed. It hides at the bottom of the Zemanta panel. When you click the link, a new window pops up with your preferences page. Included are “Image Position”, which lets you choose the horizontal alignment of your image, “HTML Code Style”, which allows you to choose between standard HTML and xHTML, and “Signature Image”, which is where you choose what style of “re-blog” image you want at the foot of your post (or none). The preferences page includes two additional sections called “Personal” and “My Stuff”. The Personal section allows you to add a bit of personal information, as well as an Amazon.com associates ID. I added mine, but if I happen to mention my favorite movie, Dream a Little Dream, Zemanta offers links to IMDB, Wikipedia and Rotten Tomatoes, but not to Amazon. I am excited about seeing that work, though. The My Stuff section is where you ad your stuff, of course. Here, you can identify your Flickr account, add your social networks, and add blogs and other sources.
My new verdict : Install it
As I said before, I’ve installed the FireFox plugin, so if I ever dislike it, I can remove it. The posts will still have the “Re-Blog” or “Zemified” footer links, but I think it may be a keeper.
CONS:
- Only one image
- Images always at the top
- Amazon links not an option yet?
- Seemingly limited sources
PROS:
- Add images in a snap
- Add tags easily
- Suggests tags I might forget
- Provides resource links
- Provides a means for others to find and use my media and posts
The minor cons can be fixed pretty easily, I think, and the limited resources will improve as more people use it, I feel. My excitement for Zemanta is renewed, and I can’t wait to watch it grow. If you install it, drop a link below to your first Zemanta post and let us know what you think.