According to Archive.org, Peta.com didn’t always promote the “ethical treatment of animals”. In fact, on December 21, 1996, Peta.com read (in part):
We have just been informed that Bambi was not killed by Godzilla. Bambi was actually removed from the forest by a member of the group EARTHFIRST and sold to a lab run by the group ACTUP to be used for animal testing. The ACLU sued Godzilla for wrongful death. We will keep you informed.
Of course, the page was down a month later and by November, 1997, Peta had the domain in their possession. I would have loved to see the exchange between this guy and Peta’s legal department in January, 1997.










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